Gabriel V. Ward

I'm a Ph.D. candidate in the Department of Marketing at Texas A&M University's Mays Business School. My research interests are in the area of consumer behavior.

I have undergraduate degrees in paleobiology and marketing and a master’s degree in marketing. Before joining the program, I worked as a small business consultant specializing in niche and hobby businesses. Prior to that, I worked as a B2B sales representative.

Education

Ph.D. Marketing - Texas A&M University, exp. 2026

MS Marketing - The University of Alabama, 2019

BS Marketing - The University of Alabama, 2018

BS Paleobiology - The University of Alabama, 2018

Published Research

Wilcox, Keith, Sandra Laporte, and Gabriel Ward. "How Traditional Production Shapes Perceptions of Product Quality." Journal of Consumer Research (2023)

Selected Research in Progress

Gabriel Ward, Nicholas Olson, and Keith Wilcox. "How Adaptive Reuse Shapes Perceptions of Innovativeness." Preparing for submission at Journal of Consumer Research